The legendary jazz band, Jamiroquai has partnered with The Sandbox to bring funk to the metaverse. Bravado, Universal Music Group’s brand management division, helped develop the partnership. To celebrate the collaboration, the duo also dropped an exclusive merchandise collection on May 18. So, what does the Jamiroquai x The Sandbox partnership entail? Let’s find out.
About Jamiroquai x The Sandbox Partnership
Jamiroquai is bringing the funk to the metaverse with its Sandbox partnership. Furthermore, to celebrate the partnership, they have also released an exclusive merchandise collection. The collection features limited-edition t-shirts and keyrings. These are available exclusively at the Jamiroquai store.
The band will set up a LAND in the metaverse where everyone can come together “with a bit of funk, freedom, and fashion”. The band added that it will offer a “communal place to digitally connect” with their fans and music lovers.
Commenting on this strategic partnership, The Sandbox COO and Co-Founder, Sebastien Borget, said:
“The metaverse is driving creativity through new forms of expression and technology in the music and entertainment industry, and it is an honor to welcome Jamiroquai to The Sandbox. We now have partnerships with various legendary musical artists and labels including Snoop Dogg, Jamiroquai, BLOND:ISH, and Deadmau5…”
Who is Jamiroquai?
Jamiroquai is an iconic funk and acid jazz band, famous for their 1996 global hit “Virtual Insanity”. Based in London, the band is led by vocalist Jay Kay, aka the Buffalo Man. The legendary band has sold over 27 million albums worldwide, with “Virtual Insanity” winning the Grammy Award in 1998. They also boast multiple sold-out world tours and 30 years of being in the industry.
With its partnership with Jamiroquai, The Sandbox sure is taking things up a notch! However, we’ll have to wait and see what else this partnership will have in store for fans.
“We look forward to telling you more soon,” the band further said. “But for now can say that hats will definitely be involved.”
